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Why The Minions

The Minions


The Minions — small yellow creatures who dress in blue overalls and goggles — are an entertainment industry powerhouse. After appearing in the 2010 computer-animated comedy Despicable Me as the henchmen of the evil Gru, they were given their own origin-story film Minions in 2015, which
eventually grossed $1.59 billion worldwide. In 2016, they officially became the mascot of Universal Studios. Not only are they a Hollywood money machine, but they have also become one of the most omnipresent internet memes. Their likenesses dominate Tumblr, Pinterest, and Facebook newsfeeds alongside mundane, innocuous jokes. Unlike SpongeBob SquarePants, Mickey Mouse, Pixar characters, and comic book superheroes, the Minions don’t have any distinctive personality traits or narrative and they are completely devoid of the heavy-handed lessons of friendship, love, and family that are essential elements for children's cartoons. They are simply subservient to antiheroes and villains. And yet the Minions phenomenon appears to be gaining momentum. With the release of Despicable Me 3 on June 30 and a Minions 2 set to drop in 2020, these
androgynous, amorphous yellow blobs are here to stay. While the Minions conquered global pop culture during the 2010s, in the political sphere, a growing, often xenophobic backlash against globalization has been brewing. In 2015, the United Kingdom
voted to leave the European Union, followed by the United States electing a reality TV star populist whose motto is “America First” as president. Concurrently in India, Japan, Austria, France, and the Netherlands, far-right political parties have become increasingly prominent, reflecting a sentiment that globalization has disenfranchised the working and middle classes. Within this heated context, Minions serve as clumsy cultural mediators, unearthing differences and similarities from a playful standpoint. Their inscrutability makes Minions the ideal globalist product — they manage to be likable, relevant, and most importantly, enigmatic wherever they go.

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